One of the most difficult and time-consuming tasks for a competitive marketer is analyzing your competitor’s ranking data to understand how their activities are affecting the marketplace. It usually involves lots of proprietary software, multiple query servers and even multiple platforms. As a result, it’s often a challenge to get the information you need in a format that can be easily analyzed with multiple, low-cost and easy-to-use software programs. To simplify the analysis of your competitor’s data, consider using flexible and industry-leading developer APIs on your business intelligence platform and web analytics tools.
As an online marketer, you know that finding great, actionable information is your primary goal. With competitive campaigns, it’s important to make multiple keyword combinations on your landing pages that convert into signups. You also need quick access to comprehensive reports and graphs that show your key performance indicators, such as click-through rate, open rate and return on investment (ROI). For example, how do you tell if a particular ad strategy is working for you? Use an easy-to-use dashboard to track and report your open rates across multiple marketplaces, ad networks and ad groups.
In order to analyze your own data, you may have to outsource this task to professional developers who specialize in integrating multiple analytics tools. If you’re just getting started with ad campaigns, start with your favorite search engine. The Google AdWords Content Network is an excellent place to start because of its wide range of third party ad providers and data sources, which include but are not limited to, Cost per Action (CPA), cost per thousand impressions (CPM), and cost per click (CPC). As an advertiser, you can choose any or all of these as your preferred measurement method. From here, you can dig in and start investigating the data from each individual ad provider.
Another option would be creating custom landing pages using the Google AdWords Content Network. These landing pages will serve as “exposures” of your ads and/or as your first “hits” on different search engines seo api. To create a custom landing page, you’ll need a developer ID and password, a title, links (both internal and external) that point back to your site, and Meta tags (which identify the various types of search engine keywords that describe your site). This page will need to track clicks, impressions, keywords, and open rates for the specific keyword(s) associated with your ad units. Note that these types of information will not be publicly available without having an account with the relevant search network. However, there are third-party apps that will provide these data feeds as part of their functionality.
Finally, you can also use third-party plugins and tools to help you extract and consolidate your ranking and ad data from different ad networks. These plugins will either extract the rankings and ad categories directly from AdSense content or from the sitemaps returned by Google. They will then create and maintain ranking reports and dashboard widgets that can be used for reporting, tracking, and analysis. For maximum leverage, it is important that you have access to these ranking reports across multiple devices and that they are regularly updated to take into account recent changes in behavior among users.
Hopefully this quick guide has given you some ideas of the best places to start when building a ranking data repository. This sort of data will be necessary in order to make informed decisions about where to spend your ad dollars in the future. It will also allow you to focus on what is really important – generating more traffic and converting those visitors into paying customers. Flexible developer APIs will also allow you to easily build custom reporting and analytics packages to help you get closer to that goal.